YANZHEN DAI
Setto
Application & Brand Design
2021.3
Setto is a digital safe space helping young BAME settlers overcome the barrier of making friends in a foreign place while giving them a sense of belonging.
Main Missions of Setto
Help newcomers who are unfamiliar with their area feel less lonely by creating an environment for these people to build meaningful connections with those who can resonate with them. Give our members an opportunity to stay connected with others. Provide our users with a community filled with like-minded individuals and the chance to form their own – assisting them to establish a sense of belonging and togetherness.
Find each other,
Empathize with one another,
Grow together!
Application User flow
Colour Pallete
Typeface
How to sign up?
Main Features
Feature 1: Quick Match
Quick match allows you to narrow down your search, through matching with personality type, interest and location! We'll help you find individuals locally who can share a vibe!
Feature 2: Bubble Lounge
Bubble Lounge simulates the experience of walking into a social establishment, looking around, and picking a person to start a conversation. But Bubble Lounge starts from reacting or replying to the story they're sharing. Users could find someone who understands or share the same feelings as them!
Feature 3: Bubble Avatar
Research shows that it only takes 7 seconds for a person to judge you based on your appearance. To combat biases, members will set up their profile as a customizable bubble avatar that would not be revealed to the person they're chatting with until much later.
Feature 4: Organize the Event
Setto is not just about finding your people. It’s also about discovering events around you, and developing your newfound friendships! By going onto Setto Events, users can browse through activities that are happening –this will assist you to form your own community!
Setto Welcome Pack
Setto advertise the service by cooperating with companies like the NHS who employ people from outside the UK or universities where have a lot of international students to include our service as part of the welcome pack. This is intended to help these people adjust to their environment and feel as welcome as possible.
Tote Bag Side A
Tote Bag Side B
Stickers
Poster Brochure in Welcome Pack
In the welcome pack we also provide people a big scale poster to help our users settle better and quicker in the UK, they can hang this on their wall at home.
Poster side A
Badges
Poster side B
USB
Application Promotion Video
Advertisements
Promote our app in high-traffic subway stations, and resonate with people through copyright. After interviewing some users, we wrote some users' feedback on the advertising board, so that people with the same experience and difficulties can find partners in Setto who can share stories with each other and make friends.
After we completed a prototype, my team and I did a user test on our potential ideal user groups. We put their feedback in the advertisement as a promotion for the app.